How effective is the combination of your main product and ancillary texts?

As a package, the purpose of the teaser (main product), the poster and magazine (ancillary tasks) is to promote a film through different media outlets. The aim is to reach different audiences at different times. The poster can be placed in a number of places that is accessible to that target audience. When researching the demographics of my target audience (specifically 18-20 years old), in relation to their spending, it is unlikely that they will have a car so they will use public transport. Investing in an advertised campaign, which involves poster on buses and at train stations could increase future profit. The poster can easily be also placed in magazines and newspapers for example The Guardian, The Sun, Empire and Metro.

A teaser can be said to be the most persuasive medium of the three products I have constructed. This is because it features “action packed” footages that will appeal to the audience. The teaser can be shown in cinemas before films of a similar genre; this ensures that the intended audience learns of the movie. It can also be shown on TV during prime time (7-10).



Across my products I have some aspects are consistent to emphasize the link between them (an example below).The eagle is one of the key concepts of the movie and by having it across my production gives an emphasis to this fact.


I feel that overall they all compliment each other and I was able to create a clear idea and concept for the film.